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Objectifying Beauty (Social Order for the Physical Enjoyment of Females)

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Seven Hard Years

by Jonathan Quince
Sunday, March 27, 2005 12:45:38

On this day in 1998, the U.S. FDA issued its approval of Viagra® (Sildenafil citrate), Pfizer’s new drug for treating erectile dysfunction.

[Molecular diagram of base for Sildenafil citrate (Viagra®)]

For seven long, hard years, a big blue pill laced with C22H30N6O4S·C6H8O7 has toiled tirelessly to strike the shackles of flaccidity from the groins of the downtrodden.  Sex lives around the world have been uplifted as a result.  Pfizer has also found $10-per-pill Viagra® to be a rousing success, its coffers swelling with annual sales of over $1 billion in some years.  To top it off, Viagra® has found its recreational uses amongst those who are not turgidity-challenged; millions have thereby discovered that there are elements harder than iron, and even some women have found it to be a stimulating experience.

On a social scale, Viagra® has injected frank talk about sex into places it otherwise couldn’t get.  In pre-Viagra® society, who could have imagined Bob Dole giving commercial endorsements for a sex aid?  And thanks to the gold-rush that Viagra® ignited, the field of medicine has seen an influx of research into ways that science can improve sex.  Thus, even non-users have had their lives touched in some way by the phosphodiesterase inhibitor that would suffer no inhibitions.

So let us rise for a toast to the wonders of modern technology, and to Viagra®:  Revelation in private to some, revolution in public to all, and major turn-on to Pfizer’s shareholders. ###


Image of Viagra® stolen from Wikipedia, the Free Encyclopedia.